Braze Review
October 31, 2019

Braze Review

Khuyen Nguyen | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze (formerly Appboy)

We use Braze for in-web messages and push notifications as a new channel to drive the customer back to the site and encourage them to complete purchases and make new ones.
  • Personalization.
  • Customer profile.
  • Trigger events.
  • A/B testing.
  • We have not fully met our ROI yet.
  • We didn't realize there will be ongoing implementation and optimization.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

No

Would you buy Braze again?

Yes

Braze is better suited for app pushing more than web pushing.