Great product and team
November 02, 2019

Great product and team

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Braze (formerly Appboy)

The CRM team is using Braze to communicate with all of our audiences through multiple app groups using email, IAMs, push, SMS, and webhooks. Braze has enabled our CRM team to build and test robust, personalized, real-time user journeys without ongoing support from product/engineering.
  • Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.
  • Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
  • If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
  • Customer Service - The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well.
  • Better reporting and analytics built within Braze. We do a lot of exporting of data to outside tools for analysis.
  • UI improvements such as foldering/organizational structure instead of just a tagging system.
  • Load times for canvases that are very complex (though I've been told this improvement is coming soon).
  • Positive ROI.
  • Product adoption.
  • Increased brand affiliation.
Usability - If you are experienced with ESPs, Braze is simple and straightforward to learn after an initial exploration into the tool.
Tooling, Products, and Features - Braze is a robust tool that enables my team to build complex lifecycle marketing programs without needing support from product/engineering. We can easily target users with email, push notifications, in-app messages, webhooks, SMS, and more all in one place.
If there is ever a product that is missing/could be improved, the Braze team will listen to our needs and incorporate suggestions into their product roadmap.
-Customer Service: The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy. I'd highly recommend a CSM as well.

The only other tools that I've used that come close to my satisfaction with Braze are Oracle Eloqua and Listrak - however, neither of those options are a good fit for my current company where push, sms, and in-app messages are needed.
The Customer Success team is so responsive and helpful - some of the best I've ever worked with. They will provide suggestions, feedback, workarounds (if needed), and recommendations to improve your efficiency and strategy.

Do you think Braze delivers good value for the price?

Yes

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

Yes

Did implementation of Braze go as expected?

Yes

Would you buy Braze again?

Yes

If you use an omnichannel marketing approach across digital products and want to reach your users with real-time, personalized messages (email, in-app, push, SMS, webhooks, etc) then Braze is suited for you. If you're just doing straightforward email marketing without much testing or personalization, you can probably find cheaper products that fit your needs.