Good for reporting & competitive analysis
March 08, 2016
Good for reporting & competitive analysis
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with BrightEdge
BrightEdge is used by a few people in our department for our enterprise-level accounts that require a higher level of reporting. The reporting is incredibly useful for showing the data that matters to our clients with visuals that they enjoy and use in their own reporting to their management. It's also great for reporting on competitors with Share of Voice data.
- Share of Voice -- lots of companies think they know who their competitors are but it's eye opening to see who their online competitors truly are with this reporting.
- The platform is a little clunky and creating new dashboards from scratch can be daunting sometimes. They help with this by having templates, but sometimes they can be confusing to customize.
- The biggest ROI is keeping our clients happy, engaged with the level of reporting.
Much smoother platform and more useful default reporting.