Item: BrightEdge
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

BrightEdge is a great SEO tool. A bit challenging to use at first due to the tools' high level of expertise, but after a bit of training it really proves itself invaluable. I recommend this tool to other SEOs, and recommend getting certified (a free process once you own it) to be able to use the tool to it’s fullest.

Pros and Cons

Keyword finding
Keyword impact
Different keywords than Google Analytics/AdWords/Search Console can provide

Expensive
Challenging to use without trainning
Time consuming
Entry level SEOs will have a hard time using this

Return on Investment

Better knowledge of what keywords we should be competing for
A plan with which to measure our success of keywords acquisition and the search query results
Sales increase due to keyword acquisition
Customer demand increase

Alternatives Considered

Google Analytics and Google AdWords

Price is definitely a factor in comparing Google Analytics or Google AdWords Keyword Planner against BrightEdge. If you can afford it, I recommend keeping your Google products and adding in BrightEdge to give you the most robust landscape analysis possible. Once you start using BrightEdge, you won’t know how you made it so long solely using Google products.

Other Software Used

Google Analytics, Google Keyword Planner, Adobe Marketing Cloud

Likelihood to Recommend

If you're willing to spend the money, it's a great tool. BrightEdge gives you so much more knowledge, and actionable insight than anything else on the market I've worked with. The reports are deep. That being said, if you have a small budget, this is not a tool for you. Or, if you aren’t willing to take the time to learn how the tool works, this isn’t a tool for you. You must be willing to make the monetary and time commitment to use BrightEdge to its full potential.

BrightEdge, pony up the cash (and time!) and you won't be sorry

Overall Satisfaction with BrightEdge