BrightEdge, pony up the cash (and time!) and you won't be sorry
March 10, 2016

BrightEdge, pony up the cash (and time!) and you won't be sorry

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

BrightEdge is a great SEO tool. A bit challenging to use at first due to the tools' high level of expertise, but after a bit of training it really proves itself invaluable. I recommend this tool to other SEOs, and recommend getting certified (a free process once you own it) to be able to use the tool to it’s fullest.
  • Expensive
  • Challenging to use without trainning
  • Time consuming
  • Entry level SEOs will have a hard time using this
  • Better knowledge of what keywords we should be competing for
  • A plan with which to measure our success of keywords acquisition and the search query results
  • Sales increase due to keyword acquisition
  • Customer demand increase
Price is definitely a factor in comparing Google Analytics or Google AdWords Keyword Planner against BrightEdge. If you can afford it, I recommend keeping your Google products and adding in BrightEdge to give you the most robust landscape analysis possible. Once you start using BrightEdge, you won’t know how you made it so long solely using Google products.
If you're willing to spend the money, it's a great tool. BrightEdge gives you so much more knowledge, and actionable insight than anything else on the market I've worked with. The reports are deep. That being said, if you have a small budget, this is not a tool for you. Or, if you aren’t willing to take the time to learn how the tool works, this isn’t a tool for you. You must be willing to make the monetary and time commitment to use BrightEdge to its full potential.

BrightEdge Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Not Rated
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools