BrightEdge Use for a Digital Marketing Agency
March 21, 2016
BrightEdge Use for a Digital Marketing Agency
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with BrightEdge
BrightEdge is currently used by my company to track various websites' keyword movement, page rankings, and share of voice in the competitive space. It's a great tool that provides a clear overview of a website's overall keyword performance and how that compares to its competitors. Additionally, it's utilized greatly for reporting purposes as we can extract different pertinent metrics to show where we've done well and where we can still seek improvement compared to a previous reporting period.
- I like the "Story Builder" function on BrightEdge because it allows one to create a variety of graphs and reports that provide specific metrics and data catered to one's need.
- Having the "Anomaly Detection" set up allows one to receive notice right away when there's significant movement in keyword rankings.
- Being able to create different keyword and page groups in BrightEdge is great for segmenting the large amount of data we have to focus on the pages pertinent to specific goals.
- Currently BrightEdge provides the number of backlinks a website has but do not offer any other details pertaining to this information.
- Oftentimes the on-page menu bar is asynchronous with the menu bar on the side, and I find it confusing to have to change both.
- As a digital marketing agency, BrightEdge has helped us tremendously with streamlining our reporting process and producing more pertinent data for our clients.