BrightEdge Use for a Digital Marketing Agency
March 21, 2016

BrightEdge Use for a Digital Marketing Agency

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with BrightEdge

BrightEdge is currently used by my company to track various websites' keyword movement, page rankings, and share of voice in the competitive space. It's a great tool that provides a clear overview of a website's overall keyword performance and how that compares to its competitors. Additionally, it's utilized greatly for reporting purposes as we can extract different pertinent metrics to show where we've done well and where we can still seek improvement compared to a previous reporting period.

Pros

  • I like the "Story Builder" function on BrightEdge because it allows one to create a variety of graphs and reports that provide specific metrics and data catered to one's need.
  • Having the "Anomaly Detection" set up allows one to receive notice right away when there's significant movement in keyword rankings.
  • Being able to create different keyword and page groups in BrightEdge is great for segmenting the large amount of data we have to focus on the pages pertinent to specific goals.

Cons

  • Currently BrightEdge provides the number of backlinks a website has but do not offer any other details pertaining to this information.
  • Oftentimes the on-page menu bar is asynchronous with the menu bar on the side, and I find it confusing to have to change both.
  • As a digital marketing agency, BrightEdge has helped us tremendously with streamlining our reporting process and producing more pertinent data for our clients.
I personally didn't get to work with Conductor a great deal, but I know many of my colleagues who used Conductor extensively didn't like quite as much.
I think BrightEdge is definitely beneficial for a company that needs detailed SEO and digital content engagement data for a variety of websites because it can provide comprehensive data and reporting very efficiently. However, it might be superfluous for a small online business or smaller websites that don't need the degree of specificity and granularity.

BrightEdge Feature Ratings

7.5
Keyword analysis
10
Backlink management
2
SERP ranking tracking
10
Page grader
Not Rated
Competitive analysis
8
Site audit / diagnostics
7
Site recommendations
8
Task management
Not Rated
Local SEO
8
Social SEO
Not Rated
Mobile SEO
8
Global SEO
Not Rated
Multi-domain support
Not Rated
Integration with web analytics tools
10

Comments

More Reviews of BrightEdge