Overall Satisfaction with Buddy Media
I provided marketing consulting services for clients who were looking to implement this product and we used it at our management consulting company, Bluewolf.
- Monitors online conversations around brand, industry and/or competitors or any other topic profile that is built.
- It aggregates the online data and allows users to see the most popular topics, words being used in social. This is a great way to gather online intelligence.
- You can build integrated campaigns across Facebook, Twitter and YouTube, saving time and ensure campaign consistency.
- It really needs the Salesforce.com integration to tie social activity to contacts.
- This integration would allow customers to show the ROI of this product.
- Buddy Media is great for sales and product development, lead conversion and customer service.
Buddy Media is much more robust than HooteSuite, therefore a larger investment.
It is well suited for global brands that have a high volume of online conversations. It doesn't support SMB's as well.
Using Buddy Media
Buddy Media is ahead of it's time and is an instrumental product in the social revolution!