Buddy Media Review
January 29, 2014

Buddy Media Review

Cynthia Bynum | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Buddy Media (legacy)

Overall Satisfaction with Buddy Media

I provided marketing consulting services for clients who were looking to implement this product and we used it at our management consulting company, Bluewolf.

Pros

  • Monitors online conversations around brand, industry and/or competitors or any other topic profile that is built.
  • It aggregates the online data and allows users to see the most popular topics, words being used in social. This is a great way to gather online intelligence.
  • You can build integrated campaigns across Facebook, Twitter and YouTube, saving time and ensure campaign consistency.

Cons

  • It really needs the Salesforce.com integration to tie social activity to contacts.
  • This integration would allow customers to show the ROI of this product.
  • Buddy Media is great for sales and product development, lead conversion and customer service.
Buddy Media is much more robust than HooteSuite, therefore a larger investment.
It is well suited for global brands that have a high volume of online conversations. It doesn't support SMB's as well.

Using Buddy Media

Buddy Media is ahead of it's time and is an instrumental product in the social revolution!

Comments

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