Chartbeat: Best-in-class real-time audience metrics
November 30, 2020
Chartbeat: Best-in-class real-time audience metrics
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Chartbeat
Chartbeat is used across the whole organization and gives us real-time audience metrics.
Pros
- Real-time audience metrics are best in class
- HUD on live webpages makes it easy to see real-time information
- Rankings of most-clicked links on homepage are widely used internally
Cons
- Referral sources are hard to interpret and aren't granular enough
- There's a live display of referring tweets, Facebook posts, etc., but not a historical analysis of which sent the most traffic
- Available historical data isn't robust
- Our objective is traffic, and Chartbeat provides real-time metrics on that traffic, so it's critical
Identifying content that is performing well in real-time is hugely beneficial so we can improve upon that content and work on directing users from that content to more content. Identifying underperforming content in real-time is also hugely beneficial so we can try to better optimize that content.
Larger analytics suites like Google Analytics and Omniture simply do not provide the kind of real-time data that Chartbeat does. I have used Parse.ly which has some interesting real-time features as well; I would say Parse.ly is similar in terms of ease of use, though Chartbeat does give you the feeling of using a best-in-class product.
Do you think Chartbeat delivers good value for the price?
Not sure
Are you happy with Chartbeat's feature set?
No
Did Chartbeat live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Chartbeat go as expected?
I wasn't involved with the implementation phase
Would you buy Chartbeat again?
Yes
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