CSMs - This will rock your world
Overall Satisfaction with ChurnZero
We use ChurnZero (CZ) in our customer success team to help us monitor and manage our customer's health. The data and reporting it provides is used at board level to help us understand that health, growth and churn trends and hone ideal customer profiles, among other things. It means churn never comes as a surprise and we can be proactive as a team to spot and combat signs early.
Pros
- Plays and journeys maximize the time of the CSM team and ensure consistency for clients.
- Ability to tie in proprietary software, ticketing, accounting and CRM systems means a single info point for all accounts.
- In-app announcements and templated messaging functions enable smart one-to-many communication.
- Alerts ensure that any problems are brought to CSM's attention for swift action.
- Their Customer Success Managers and processes are superb.
Cons
- It does take time to implement properly.
- Integration with our proprietary software enables us to spot growth opportunities we may otherwise have missed.
- Analytics have highlighted bad fit customers and helped better shape our ICPs.
- Churn is down due to early risk alerts improving reaction times.
- Better time management within the CSM team has allowed higher levels of proactive engagement with clients, strengthening relations.
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