A few thoughts on CISION
June 18, 2020

A few thoughts on CISION

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Distribution (PR Newswire)
  • Media Database

Overall Satisfaction with Cision Communications Cloud

It's used by the Marketing Department, specifically Media Relations. We utilize the PR element of Cision for dissemination of media releases and related information, for researching key media outlets and personnel, for daily media placement information, ROI, etc. We utilize the service every day and it has been key in helping reach target audiences.

Pros

  • Media distribution.
  • Media placement.
  • Research.

Cons

  • Media lists need to be updated more regularly.
  • Expansion of media clips to include video versus having to retain a separate service.
  • Cost is exorbitant.
  • Big impact on institution SEO thanks to placement.
  • Reveals impact of media relations on the organization.
  • Places our marketing efforts before key leaders of the institution.
  • Help a Reporter Out (HARO)
HARO has been a huge help in achieving important media placements and developing new relationships with reporters, producers, bloggers, freelancers and variety of other media. When your job is media relations, as mine is, it's all about making those connections and ever expanding one's reach, to promote the client's key players, Centers of Excellence, mission, etc.

Do you think Cision Communications Cloud delivers good value for the price?

Not sure

Are you happy with Cision Communications Cloud's feature set?

Yes

Did Cision Communications Cloud live up to sales and marketing promises?

Yes

Did implementation of Cision Communications Cloud go as expected?

Yes

Would you buy Cision Communications Cloud again?

Yes

As I've often said, if I were a carpenter, Cision would be my hammer, nails, saw, and wood. It makes my job in media possible; over the 20+ years we've used it, it's been a huge help in building media relationships and distributing media to our target audiences. Use it daily. Specifically media distribution and services like HARO.

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