Cision: an essential tool for any aspiring PR Pro.
July 07, 2020
Cision: an essential tool for any aspiring PR Pro.
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Media Database
Overall Satisfaction with Cision Communications Cloud
The communications team at Clover is currently using Cision as a media database. If we're looking to do a beat-specific announcement, we will compile all the relevant reporters to conduct our outreach. Similarly, if we are mentioned in an article, or there is an industry reporter that we don't have a relationship with, we use Cision to find their contact information. While just used in one department, it is an essential aspect of the work the communications team is doing.
Pros
- Always has up-to-date reporter information
- Location-specific searches for media relations in local markets
- Lists previous coverage and current interests of reports to more accurately target outreach
Cons
- Sometimes it is missing contact information for key journalists.
- Reporter beats could be more granular.
- Increased our engagement with key journalists, resulting in more media coverage
I used Meltwater for a number of years and I felt like the database wasn't as good as Cision. Also, the salespeople at Meltwater were overly aggressive and unpleasant to work with. I've also used Muck Rack in the past, and while the media database is about as good, I didn't think it was as easy or as user-friendly as Cision.
Do you think Cision Communications Cloud delivers good value for the price?
Yes
Are you happy with Cision Communications Cloud's feature set?
Yes
Did Cision Communications Cloud live up to sales and marketing promises?
Yes
Did implementation of Cision Communications Cloud go as expected?
Yes
Would you buy Cision Communications Cloud again?
Yes
Comments
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