Cision: an essential tool for any aspiring PR Pro.
July 07, 2020

Cision: an essential tool for any aspiring PR Pro.

Andrew Still-Baxter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Media Database

Overall Satisfaction with Cision Communications Cloud

The communications team at Clover is currently using Cision as a media database. If we're looking to do a beat-specific announcement, we will compile all the relevant reporters to conduct our outreach. Similarly, if we are mentioned in an article, or there is an industry reporter that we don't have a relationship with, we use Cision to find their contact information. While just used in one department, it is an essential aspect of the work the communications team is doing.
  • Always has up-to-date reporter information
  • Location-specific searches for media relations in local markets
  • Lists previous coverage and current interests of reports to more accurately target outreach
  • Sometimes it is missing contact information for key journalists.
  • Reporter beats could be more granular.
  • Increased our engagement with key journalists, resulting in more media coverage
I used Meltwater for a number of years and I felt like the database wasn't as good as Cision. Also, the salespeople at Meltwater were overly aggressive and unpleasant to work with. I've also used Muck Rack in the past, and while the media database is about as good, I didn't think it was as easy or as user-friendly as Cision.

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Cision Communications Cloud's media database is essential for media relations work. Reporters frequently change jobs and don't always share their contact emails, so getting in touch with them can be incredibly difficult at times. Having one place with an up-to-date list of all the reporters that I need to interact with empowers me to do my job more effectively.