Improvements Could Be Made
Anonymous | TrustRadius Reviewer
September 09, 2020

Improvements Could Be Made

Score 5 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Media Database

Overall Satisfaction with Cision Communications Cloud

The cloud is used just by the marketing department, and most specifically within the PR team. It helps us manage media lists.
  • Media lists.
  • Customer support/account service team.
  • Outlet metrics (uvms, circulation etc).
  • Search tool functionality.
  • Lack of details for contacts.
  • Slow updates to contacts.
  • Expensive to just serve as a phone book.
  • Helpful to target media.
I am relatively young in terms of experience, and Cision Communications Cloud is the only product of its kind that I've used so far. At my past companies, media list management was all handled by an outside agency so I did not have visibility into their systems.

Do you think Cision Communications Cloud delivers good value for the price?

Not sure

Are you happy with Cision Communications Cloud's feature set?

No

Did Cision Communications Cloud live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cision Communications Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Cision Communications Cloud again?

Yes

It is well suited for those who manage media lists, distribution, email marketing, mass communication. It would not be appropriate for anyone outside of a marketing team at my company.

Using Cision Communications Cloud

ProsCons
Relatively simple
Easy to use
Technical support not required
Consistent
Quick to learn
Feel confident using
Familiar
Cumbersome
  • Finding media information.
  • Searching contacts or publications - search tool seems very undeveloped/unintelligent.
I give it a 5 because while the website is very easy to navigate, I have so many issues with the search function. I can type something in that is one letter off, and no results will come up. You must type something in to perfection to get results - I think the results should cast a wider net so it's easier to find what you're looking for.