Worth the Investment
March 01, 2017
Worth the Investment
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Cision PR Software
Cision PR Software is used to help aggregate media contacts, create press release distribution lists and also upload and send media content directly to media contacts. It is also used to connect to reporters and other media contacts through social media and track and follow media coverage based on specific topics and our organization itself.
- Cision is a relatively easy to use platform that is more-or-less straightforward to the user.
- The software has great customer service representation and answers questions quickly and easily.
- It is generally very functional at pulling media lists and sending press releases to those outlets/individuals.
- Cision is a relatively expensive platform.
- While there is Cision staff devoted to updating media contacts, the process is imperfect and there are times where media outlets and contacts are not updated in a timely manner.
- It would be great if Cision allowed for media tracking based on specific keywords and individual names so that we could do most if not all of our media outreach and tracking in one place.
- It makes our media outreach process significantly quicker and more streamlined.
- It allows us to limit the number of media messages sent through our direct email system, limiting blacklisting and other issues associated with it.
I highly recommend Cision PR Software over MyMediaInfo -- it's better suited for quality searches, is more frequently updated, and allows for an easier process for sending press releases using the system itself.