Cision PR is a great option for PR agencies
March 01, 2017
Cision PR is a great option for PR agencies
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Cision PR Software
We are a small PR agency that uses Cision PR to search for media contacts and outlets, and to build media lists. There are 4 or 5 of us who use Cision on a regular basis. It helps us to find multiple contacts for a specific topic in an efficient way.
- The database is large and appears to be updated frequently. This gives us confidence that the contacts we find are the right ones.
- There are lots of ways to break down the search for media contacts, making it easy to hone in on a specific type
- The filters allow searches to be even more direct, by choosing to include or exclude certain things
- Although it's possible to search for outlets by circulation or viewership, you can't apply to this filter to another search - it would be great if this was possible
- We are in the process of looking at their media monitoring software, but so far it doesn't seem as good as other services, such as Meltwater
- When we secure a new client, Cision allows us to quickly build a media list that they are happy with and means we can begin outreach very soon if we need to.
- Cision allows us to remain and present ourselves as an expert in PR.
The Meltwater platform did not seem as substantial, and if I recall it was also more expensive. We spoke with partner PR agencies from across the country to get their thoughts and the majority preferred Cision. We have used Cision for a number of years now and it has always met our needs.