Item: Conductor
Rating: 9
Author: Trung Tran

Use Cases and Deployment Scope

Conductor is an enterprise SEO platform that helps monitor search engine rankings in Google and other international search engines.

It helps automate the collection of ranking data.
Helps monitor website changes
schedules reports to be sent out
A tool for keyword research into our products, industry, and competitors.

Pros and Cons

Large keyword data set
Page tracking for content changes
Comparing rankings historically
Analyzing rankings for websites we don't control

Global reporting across multiple search engines on one report would be nice to see.
Bulk keyword look up of search volume.

Return on Investment

Account management team help evangelize SEO throughout the organisation.
10% average YOY increase in traffic.
Build efficiencies and shift focus to higher priority areas based on data obtained from the platform.

Data Integration

Conductor pulls in search console data which makes historical tracking easy as we can go back more than 16 months.

Strategic Collaboration

Reports are easy to share and schedule on a regular basis to give updates to relevant teams on specific pages. A single source of truth makes it easy to highlight wins and losses.

Keyword research is needed for any revenue-generating page that goes on the site. We need to know how customers are searching and what content they are looking for. Conductor helps streamline the process by telling which words are appropriate to use and for what markets.

Support Rating

The team is great to work with on a weekly basis. Quite knowledgeable on the advanced stuff, but some expert queries they did not have an answer for.

Alternatives Considered

BrightEdge, Searchmetrics Suite, Moz Link Explorer, Web CEO, Advanced Web Ranking, Contentsquare (clicktale), Semrush and Botify

Conductor is an enterprise product so it tries to do many things well. Overall it competes well with other enterprise providers. If you isolate the tools, then there are better offerings out there in terms of functionality you will have to pay more and deal with multiple vendors.

Key Insights

Do you think Conductor delivers good value for the price?

Yes

Are you happy with Conductor's feature set?

Yes

Did Conductor live up to sales and marketing promises?

Yes

Did implementation of Conductor go as expected?

Yes

Would you buy Conductor again?

Yes

Likelihood to Recommend

Conductor is suited for teams that want to have a simple-to-use tool for keyword research, tracking rankings, and basic reporting. The subscription is on a domain/keyword level so there are no user/seat limits making it more cost-effective for large marketing teams. The support team is great for some hand-holding and advice on what opportunities exist on the site.

SEO Tool for Enterprise

Overall Satisfaction with Conductor