Conductor is, like, seriously the best digital marketing research tool
November 20, 2017
Conductor is, like, seriously the best digital marketing research tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
We currently use Conductor to manage our SEO presence and understand our digital competitors in terms of ranking and popularity. As we are a B2B business, competition is tight and search volume is small in our industry. Consequently, we use Conductor not only to determine what our comepetitors are doing, but also how search engines are changing the market place.
- Competitive intel is fabulous
- Actual Keyword Rankings
- Custom reporting
- Interface is a little clunky
- Would love to see more internal conversion reporting
- Search rank has definitely improved
- Helped me clear out some cluttery keyword strategies
- Is relatively easy to use as a reference
Conductor's data is phenomenal. Since Google Analytics stripped most of their keyword data, it's really my go-to for discerning which keywords are truly converting. Futhermore, the depth of competitive intel in rankings is lacking in unpaid optimization, so it's nice to see who is organically competing with us rather than appearing in the same marketplace.
As it is mostly me running both, I am largely the person dictating synthesis between vendors
I've used optimyzr in other jobs, but I really prefer Conductor. I think Conductor offers more data and planning tools.
Conductor Feature Ratings
Using Conductor Searchlight
25 - 25 is an estimate, as there are multiple branches who use this product. For the most part, we're marketers. Sometimes we're SEM specialists, though typically is the more strategic roles (like mine, in directing strategy for digital marketing) that really lie on it heavily. I've used Conductor with outside vendors, too (typically in paid media, although sometimes SEO writers/specialists). I think it's as great way for entry-level employees to get to learn the intricacies of optimizing in a search engine-controlled world.
2 - So, internally, we don't actually have many people "supporting" Conductor, persay. We have an enterprise account, so it's really Conductor who supports itself. Now, we do have a central corporate team that uses reporting from Conductor, as well as an internal team that introduces us to account managers and resources.
- Supporting a redesign/redirect
- Cleaning up cluttery data...why are we optimizing for kws that aren't really relevant to us?
- Pulling quick reporting GA doesn't necessarily give
- Checking what other competitors are doing has been really illuminating
- Finding out people/businesses we never would have expected in our marketplace
- Learning about our growing popularity in asian markets
- Finding out how many terms we think are important aren't actually that important
- I wish we could see better conversion tracking
- I would love to see integration with call/text
- streamlining/interconnecting reports
Conductor Searchlight Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes
Premium Support is great! I've never had a problem with the Conductor team, and they always help with strategy and reporting planning
Yes! They bended over backwards to train me and my colleague. Even though we both have crazy schedules, they really worked with us to make sure we knew how to get the most out of this platform
Using Conductor Searchlight
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Convenient Feel confident using | None |
- I love seeing the striking distance rankings
- Homepage pins are great
- Planning searches are also great
- Chat interface with Conductor employees is really helpful
- Some of the custom reporting can be kind of hard
- I get that it's a lot of data, but exporting some of the reporting is time-consuming
- navigating between panes can be difficult