Conductor - Great product for getting your foothold on overall SEO health and strategy
November 20, 2017

Conductor - Great product for getting your foothold on overall SEO health and strategy

Keith Shively | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

Conductor is being used to track the weekly average organic page positions of high priority keywords, the pages that are ranking for those keywords, our competitors organic positions/market share, and whether or not we are meeting our goals. There are several reports that simplify our overall SEO health and which areas/content of our website we need to update. Using Conductor has simplified my job as an analyst in communicating with leadership what challenges we face in terms of gaining new organic traffic as where we have made improvements. Also, the calls I've had with Conductor support have been very valuable and helped guide me where in the reporting I can get the information I need.

Pros

  • Visually illustrates overall position health for specific groups of keywords in a way that is easy to understand.
  • Tracks average page positions for all keywords appearing for specific landing pages so you can know if a specific change helped or hurt your rankings.
  • Tracks the market share and page positions of your top competitors so that you have a clear idea what the cause for your loss of page positions are and what pages you need to optimize.
  • Platform is easy to use and understand.

Cons

  • SEO recommendations focus only on metadata improvements and completely neglects other more important factors for SEO health, such as paid load speed, responsive pages, etc.
  • Although data pulled from Google Search Console is saved in platform, it cannot easily be manipulated for further analysis beyond average page position, total impressions, total clicks, and CTR.
  • CS does not report overall search impressions for keywords, which is another important factor to overall organic traffic. We have had several instances where we were losing traffic not because of declining page positions but because overall interest in certain keywords was declining, and I only discovered this on my own through Google Trends.
  • Conductor has helped guide our organization in what content is driving most of our organic traffic and has helped us focus our efforts and only optimize where it will make the biggest difference.
The support team at Conductor were key in helping me learn how to use the product as well as educating me on SEO best practices. I gained several insights just from talking with my rep that I wouldn't have learned by just using the platform.
I still regularly use other SEO platforms along with Conductor, which each have their own unique advantage. I think in terms of overall SEO strategy and measurement of SEO health, Conductor does the best job at providing helpful reports and bringing multiple data sources together to give a bird's eye view of how website SEO is performing against other similar websites.
If you you tracking 1000+ keywords that cover a wide range of products or services, Conductor does a good job at simplifying which specific content groups are performing best/ worse and what parts of your site is driving the majority of your organic traffic. Also, the support team at Conductor are very helpful and genuinely want you to get the maximum value out of the product.

Conductor Feature Ratings

SEO
6.8
Keyword analysis
10
SERP ranking tracking
10
Competitive analysis
9
Site audit / diagnostics
3
Site recommendations
2
SEO Channels
9.0
Local SEO
9
Mobile SEO
Not Rated
Global SEO
Not Rated
SEO Platform & Account Management
9.0
Multi-domain support
9
Integration with web analytics tools
9

Using Conductor Searchlight

I use about half of the reports in the platform 90% of the time, and there are several reports that are rather confusing to use or not very helpful. Also, there are some reports that are extremely helpful (such as analyzing page rankings and metadata changes for specific landing pages) but are buried within the platform. Having monthly calls with my Conductor rep was essential in helping me know where to find certain reports and get the most out of the product.

Comments

  • Joe Taylor | TrustRadius Reviewer
    Joe Taylor
    (Vendor Representative) commented 8 years ago
    Thank you for sharing your experience, Keith. The level of detail is helpful for our Product team. Getting buy-in from Leadership can be difficult in the world of organic search, so I am glad that we've been able to make this easier and simpler for you and the team. I'm also encouraged to hear that our Customer Success team has been delivering a good experience for you. I know for experienced folks like you, it is normal to use a ton of different tools and no platform will replace all of them. That said, our goal is to make things easier so in addition to the feedback already provided, please make sure me or your account team know what you need so we can be an internal advocate for you. Thank you again, Joe Taylor Director of Customer Success jtaylor@conductor.com

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