Must-Use - Try Constant Contact if You Haven't Already
Anonymous | TrustRadius Reviewer
November 27, 2019

Must-Use - Try Constant Contact if You Haven't Already

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Constant Contact

It's being used every day to manage a large load of customer mail communications, across countries and regions. Databases are managed natively in the tool and designs are adapted also within the tool. Analysis is collected and viewed natively.
  • Creating templates and adapting mail communications is straightforward and effective.
  • Constant Contact offers value-add features such as database management options, analysis review and suggestions for better performance.
  • Design elements, editing, uploading, etc. are easy to manage and not time consuming.
  • Would be great if we could integrate several accounts into one master account, for easy management by a supervisor.
  • Faster customer support is necessary. This is the only area that is lacking - the support team is extremely slow and almost negligent in responding to urgent issues.
  • Greater database accuracy.
  • Higher open rates.
  • Greater design consistency.
  • Improved marketing communication reporting to management.
  • Full GDPR compliance.
Constant Contact has more functionalities that Mailchimp for the areas that we need it, and offers additional features in terms of reporting and optimization that are necessary for us. Our team is also comfortable to work with the tool, and it is visually straightforward which makes it great to become accustomed to for new users.
Constant Contact is great for managing large quantities of email communications, updating mailing databases, collecting new subscribers to mailing lists, and very importantly, remaining GDPR-compliant in this practice.
Would not be so suited for small companies that will not need most of the value-add features that it offers - this tool does need a knowledgeable user to take advantage of all its offerings and justify the license cost.

Constant Contact Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Dashboards
10
Standard reports
10
Custom reports
10