Constantly Impressed by Constant Contact
December 11, 2019

Constantly Impressed by Constant Contact

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Constant Contact

Constant Contact is mainly used in the marketing department. However, we use the software for other business units within the organization. It solves the problem of creating professional looking emails, scheduling and sending those emails, and being able to analyze and improve our overall email marketing plan by reviewing analytics and making adjustments.
  • Very easy to set up a branded template for other individuals to use and remain "on-brand."
  • Constant Contact does a great job of allowing email customization within the design portal - adjusting preheader text, changing custom colors, adding interactive gifs.
  • There could be a "recently used" area in the image library that pulls up recent images.
  • The folder structure could be improved - being able to sort/search through past sent emails could be easier.
  • Consistent brand management through Constant Contact has a positive ROI on our business objectives.
  • Constant Contact is well worth the cost to be able to plan a comprehensive email marketing campaign and track past campaigns.
I prefer Constant Contact over Mailchimp and iContact because Constant Contact gives you more bang for your buck. I also prefer the interface of Constant Contact because it's very clean and easy to navigate. Constant Contact also has the best pricing structure of the three platforms, along with a nonprofit discount.
Constant Contact is my preferred email marketing platform. I would recommend it over Mailchimp or iContact or a ListServe platform. It's well suited for businesses of all sizes because it allows professional looking emails to be sent out and that is appropriate for any type of business! It is less appropriate for businesses that do not yet have an email list to send emails to. However, it does have an area to build an email signup, so that is helpful in building an email list.

Constant Contact Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports