Constant Contact makes managing a mailing list easy
May 19, 2021

Constant Contact makes managing a mailing list easy

Gary Gray | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Constant Contact

Constant Contact is being used primarily by me at a small non-profit organization. It allows our organization to message our members and register them for events - although we haven't had in-person events in over a year, so primarily it's just been used for email messaging during that time. We have several different groups within our membership base, both geographically can categorically, and CC allows us to target different groups with different emails.
  • Email list management
  • Analytics of sent emails
  • Scheduling sending of emails
  • Managing categories of subscribers
  • Email design could use improvements - especially with regards to better aligning what I see on the creation screen with what I see in my emails.
  • The process of adding a new subscriber recently changed, and it's a strange workflow that doesn't quite make sense.
  • During the pandemic emails have been our primary method of staying engaged with our members, and it's worked very well for that.
  • At times we send too many emails - and that's always a risk with email marketing.
I've used Mailchimp and YMLP, and Constant Contact handily beats them - with the exception that CC's WordPress integration is lacking when compared to Mailchimp. The plugin is buggy and not as well maintained as the competition.

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

Yes

Did Constant Contact live up to sales and marketing promises?

Yes

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

It's well suited to manage different categories of subscribers/email recipients in a fashion that's far easier to manage than competitors like Mailchimp. It's very simple to use - again especially when compared to competing services, while still being powerful enough to service our diverse needs. It's also well priced for the service.

Constant Contact Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
7
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Dashboards
9
Standard reports
9
Custom reports
9
URL Validation
Not Rated
Link Tracking
Not Rated
Image Validation
Not Rated
Inbox Display
Not Rated
Email Accessibility Tools
Not Rated
Spelling and Grammar Check
Not Rated
Spam Testing
Not Rated
Email Previews
7