Constant Contact - Great for Beginners
November 09, 2021

Constant Contact - Great for Beginners

Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Email

Overall Satisfaction with Constant Contact

Constant Contact is primarily used for mass email communications for a number of clients that I have worked with for marketing efforts. In addition to email distribution, there is also A/B testing and a reporting suite that displays key metrics relevant to their business. It is easy to use and scales work well.
  • Mass email
  • CRM utilization
  • Testing
  • Interface/UI
  • Customer service
  • Templates
  • Efficient platform saves time and money
  • Limited capabilities to customize messaging
  • Lack of promo code usage
Overall, Constant Contact is the easiest to use with one of the lower price points. It is a great entry-level tool for a beginner in order to graduate into more sophisticated platforms. The design features are a good start along with the subject line testing which is helpful for anyone.

Do you think Constant Contact delivers good value for the price?

Yes

Are you happy with Constant Contact's feature set?

No

Did Constant Contact live up to sales and marketing promises?

Yes

Did implementation of Constant Contact go as expected?

Yes

Would you buy Constant Contact again?

Yes

It is a good platform for beginners that is easy to use and will not break the bank. People who are just getting accustomed to email marketing can use this to learn. It is not great for more advanced users that wish to do more personalized messaging and implement dynamic creative or promotions.

Constant Contact Feature Ratings

WYSIWYG email editor
6
Dynamic content
2
Ability to test dynamic content
2
Landing pages
2
A/B testing
6
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
2
Dashboards
4
Standard reports
5
Custom reports
4
URL Validation
4
Link Tracking
5
Image Validation
6
Inbox Display
4
Email Accessibility Tools
6
Spelling and Grammar Check
5
Spam Testing
3
Email Previews
4