Crunchbase is an essential tool for our ABM strategy
Parker O'Very | TrustRadius Reviewer
November 08, 2019

Crunchbase is an essential tool for our ABM strategy

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Pro

Overall Satisfaction with Crunchbase

We use Crunchbase as a data source for our account information in our CRM. We do not use the Enterprise version with a SFDC integration currently. I use Crunchbase to stay on top of major funding rounds for our key prospect accounts--this is a major buying signal that we track as part of our ABM strategy. We have also used add ons for Bombora, Builtwith, and Siftery.
  • Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
  • Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
  • Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
  • Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.
  • Timely data. We also use Owler for company funding alerts. Since Owler scans the web for press releases from the set of companies you follow, it is often more "on time" when it comes to major funding rounds. Crunchbase usually catches up within the month.
  • There are data discrepancies sometimes between a company profile on Crunchbase vs that company's profile on LinkedIn. It could be that Crunchbase is more accurate, but we just don't know.
  • The best use we get out of Crunchbase Pro is staying on top of funding, mergers, and acquisitions. This has really helped us to identify key target accounts for our ABM strategy.
Crunchbase has far more company data than LinkedIn Sales Navigator. The thing that it lacks is data on the people at those companies. LinkedIn Sales Navigator also has a better CRM integration, from what I understand. It is more automated. For our strategy, we use both of these platforms. Both are essential for our ABM model.
I generate account reports showing accounts with recent funding rounds in our ideal industries. I have also used it to generate reports of companies showing certain search intent with the Bombora add-in. I've used it to generate reports with Builtwith and Siftery as well. The reports are great and easy to import into my CRM manually.
Crunchbase Pro is pretty inexpensive and offers so much great data. What's more, you could use it as your sole provider for account data in your CRM with the CRM integration and have very clean and accurate data with a reasonable margin of error. I also love that you can have saved searches, and get alerts on those search criteria each week. For example, I can have a weekly alert on major funding rounds from companies that meet the given search criteria.

Crunchbase Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
9
List upload/download
8
Ideal customer targeting
9
Load time/data access
10
Contact information
Not Rated
Company information
9
Industry information
8
Lead qualification process
Not Rated
Smart lists and recommendations
8
Salesforce integration
8
Company/business profiles
8
Alerts and reminders
9
Data hygiene
8
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
9
Sales email templates
Not Rated
Append emails to records
Not Rated