Item: D&B Hoovers
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Through using Hoovers, my team attempt(ed) to address concerns in finding correct contacts, fit companies, and other important information to develop our pipeline. The program is used across the company, but particularly by me; marketing uses it to call from, analysts use it to compile lists, and management uses it to prepare for calls.

Pros and Cons

Comprehensive Set of Listings
Relevant Information
Multiple Ways to Search

Outdated Company Information
Outdated Company Ownership
Defunct Companies

Return on Investment

Keeps Company Informed on Industry Players
Helps Obtain Weekly Target Numbers
Maintains Consistent Platform to Find Good Clients

Company Data

The most essential fields to my company are the 8-Digit SIC Code search bar. Hoovers usefully elaborates on those fields so you do not have to search elsewhere, most of the time, for a good industry to scrub. Building a List armed with SIC, target locations, and revenues (which are seventy-percent correct) offer us the most trusted contacts. Employee size is often distorted in my opinion, so this is not an essential field for us.

Contact Data

Contact data is mostly correct, but the specifics like role are not often a match I've found. I believe, along with revenues being outdated, contact data is rarely updated to reflect ownership changes like Private Equity Group ownership and to suggest an owner's passing. Although these scoops can be difficult to track, they do totally change the dynamic of interaction with our clients from my perspective.

Alternatives Considered

ZoomInfo

As our company is just recently trying out ZoomInfo, my understanding of the comparison is abridged; however, I believe ZoomInfo does its homework and truly keeps ahead of the most current updates in the company. In my opinion, it's clear that there is a larger team devoted to ZoomInfo's tracking and research within industry and company, all the way down to single contacts and their efficacy as targets.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Other Software Used

ZoomInfo, GoldMine, Microsoft Teams

Likelihood to Recommend

When searching by SIC code, Hoovers is very useful when discovering new companies. You can search for companies by the code or industry, whether you start from the company page and built out from similar companies or are starting a fresh search. The breadth that one can obtain searchable and quantifiable lists is impressive.

Outdated but Comprehensive In My Opinion

Software Version

Overall Satisfaction with D&B Hoovers