D&B is a transformational game changer for Master Data Management

At Neopost USA and also at Getty Images, we used D&B as the backbone to our Master Data Management platform. We regularly DUNS matched about 2 Million Customer and Prospect records against their pool of 500 Million records to cleanse and enhance our critical business data. We also implemented Hoovers as a means for our Customer Information team to easily look up and resolve miss-matching records as well as a tool for our Sales Reps to become intimately knowledgeable about their Customers and Prospects prior to the Sales Calls. Additionally, our Marketing team used D&B to supplement their targeting efforts and identify new prospective companies to add to our acquisition campaigns.