Item: D&B Hoovers
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

D&B Hoovers has been widely used by our sales department as a way to increase their prospect database and targeting the right individuals. Our organization does very little cold calling, and D&B Hoovers was a way to prospect without being 100% cold. It's reduced the number of inbound leads necessary to hit budgets.

Pros and Cons

Able to target prospects based on title, industry, company etc.
Integration with our CRM
Easy for our reps to use

Accuracy of database
Staying current with business listings

Return on Investment

All positive ROI. Sales generated have far exceeded the cost of the service.

Reports Used with D&B Hoovers

We've not run specific reports with D&B Hoovers, just integrated the solution into our CRM software.

Other Software Used

HubSpot, Outreach, SurveyMonkey

Likelihood to Recommend

If you are looking for a cost-effective solution to database prospecting, Hoovers will help. If you're looking for something more robust, accurate, and up-to-date, Hoovers may not be the best option for your company.

Cost Effective Prospecting Solution

Overall Satisfaction with D&B Hoovers (formerly Avention)