Data.com has the data that will improve your sales and marketing teams
James Reich | TrustRadius Reviewer
January 16, 2018

Data.com has the data that will improve your sales and marketing teams

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Data.com

Data.com is being used by both the sales and marketing teams for deep insight into companies, projects and contacts. It is solving a big problem of where to concentrate your efforts, most return for your time spent. It allows the sales team to focus on growing accounts that utilize our types of services and are profitable.
  • Search for company contacts and build out org charts.
  • Allow sales to focus on companies that are spending.
  • Importing data and parsing contact without any data entry.
  • Solid, easy to follow dashboards.
  • Some of the contacts and companies have outdated information (wrong numbers or emails or the person has left or someone new has taken the role).
  • Limits on data you can parse into SFDC.
  • Can be tricky to run reports if not knowledgeable.
  • It allowed me to find target clients easily, creating more sales.
  • It has allowed us to market better and get more attendees to functions which sometimes produces greater sales.
I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial and credit data from Dunn & Bradstreet.
I did not typically run too many reports.
Data.com is good for any sales team that needs to find buyers. It is good for prospecting companies and finding clients that are spending in your industry or on similar services. It might not be ideal for a sales team that already has existing accounts and are just managing those accounts.

Data.com Feature Ratings

Advanced search
7
Identification of new leads
6
List quality
7
List upload/download
9
Ideal customer targeting
8
Load time/data access
8
Contact information
7
Company information
8
Industry information
7
Lead qualification process
7
Smart lists and recommendations
Not Rated
Salesforce integration
7
Company/business profiles
8
Alerts and reminders
7
Data hygiene
6
Automatic data refresh
7
Tags
7
Filters and segmentation
7
Sales email templates
Not Rated
Append emails to records
7