Sales research and prospecting tool
Steve Kim | TrustRadius Reviewer
February 28, 2018

Sales research and prospecting tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Data.com

Our sales and business development teams use Data.com to research potential sales prospects and gather account information. Data.com provides company data for us to target our prospects and allocate resources appropriately. We are also asked by our marketing team to pull information from Data.com on specific industries and company profiles.
  • Data.com provides extensive industry information.
  • The company and account profiles on Data.com are thorough.
  • The integration to the Salesforce platform is extremely useful as it allows us to seamlessly push and "clean" our records.
  • The database on contact information is limited.
  • Larger companies are fairly easy to find information on but data is lacking on smaller organizations.
  • The monthly limit of 300 credits can sometimes be a roadblock to pull data quickly.
  • It has made our prospecting efforts more effective and efficient.
  • We've been able to target prospects at a much faster pace.
  • We've increased the size of our pipeline.
What I have found is that no single platform provides all the data we need, even Data.com. There are often inconsistencies between the information found on Data.com versus other platforms so we are using Data.com in parallel with these other platforms. The interface and the integration to Salesforce are the biggest advantages that Data.com has over these competitors but ultimately, the quality of the data is the most important criteria and I would say that are just on par.
We do not utilize the reports out of Data.com. We just the native reports and dashboards in Salesforce. The reports that we run general information on accounts and contacts and are not specific to Data.com. The industry classification data is not that important to us as is the general vertical or industry of the companies we are trying to target.
Data.com is useful if you are trying to segment an entire vertical or market. Company and account information is robust but specific contact information is lacking. They provide a granular level of data as it relates to industry standards (i.e. SIC, NAICS, etc.) but if the company you are trying to research is private or on a smaller scale, you may have difficulty finding the right information.

Data.com Feature Ratings

Advanced search
8
Identification of new leads
6
List quality
8
List upload/download
9
Ideal customer targeting
7
Load time/data access
10
Contact information
2
Company information
10
Industry information
10
Lead qualification process
6
Smart lists and recommendations
6
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
6
Data hygiene
6
Automatic data refresh
6
Tags
6
Filters and segmentation
6