Datanyze - a HUGE catalyst in the life of a SaaS sales rep!
October 09, 2017

Datanyze - a HUGE catalyst in the life of a SaaS sales rep!

Aileen Cole | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Datanyze

Marketo's entire commercial sales department (SDRs and AEs) heavily rely on Datanyze to supplement our success. Datanyze gives us the ability to quickly see what level of tech stack a company is invested in, which competitive solutions they may already have in place, even WHEN these solutions may have been implemented (I say may because the data is usually correct but not 100% of the time). Datanyze is not only a highly valuable feature as a Chrome plugin, but also via Marketo's integration with Salesforce CRM. It makes vetting a seemingly desirable prospect EASY (are they already on Eloqua? Do they use technologies in our LaunchPoint Partner Ecosystem like Optimizely, Wistia and New Relic?), and honestly one of my favorite things about Datanyze is the ability to pull Salesforce reports based on a ton of valuable filters, including "Current MA/ESP Solution." I would recommend Datanyze to any and every sales rep who's looking for more ways to better prospect and connect on a more personal level with potential customers!
  • Fairly accurate, quick results around the current technologies a company uses within their tech stack; helpful for me to prospect "more qualified" leads and have a more relevant conversation when I reach out/connect.
  • Ability to pull reports within Datanyze around filters like: Company size, monthly spend on tech, company revenue, employees, etc.
  • Ability to integrate SEAMLESSLY with Salesforce CRM, making it easy to pull reports based on key qualifying filters.
  • Sometimes the results you see in Datanyze are not accurate. However I don't expect this to be 100% accurate anyway!
  • Datanyze could be more engaging as a company to ensure I'm using the technology effectively, especially because they release new features and abilities often.
  • It would be awesome if they could "detect" more CRM systems; right now I most often see Salesforce, and sometimes NetSuite.
  • Helping me easily identify 15-20+ new high quality accounts every day within 1 hour
  • Helping me reach my monthly and quarterly quotas
  • Helping Marketo triple company revenue in 2017
Datanyze is well suited if:
-You as an individual are in sales
-You work for a SaaS software company
-You work in a competitive space
-You do a good amount of prospecting in your sales role

Datanyze is not as well suited for you if:
-You don't have a need to understand a company's tech stack/level of investment in tech
-You are SO flooded with inbound leads that you don't need to prospect leads

Datanyze Feature Ratings

Advanced search
Identification of new leads
Ideal customer targeting
Contact information
Company information
Industry information
Salesforce integration
Company/business profiles
Filters and segmentation