Item: Datanyze
Rating: 8
Author: Jayme Manos

Use Cases and Deployment Scope

The sales team uses Datanyze and its very helpful for sourcing target accounts. The primary use is identifying new cold prospects., with the ability to sort by company size, geography, technologies on their website, etc. For the most part, the data seems to be accurate, although company size occasionally is different than what's listed on LinkedIn.

Pros and Cons

Easy to create reports based on multiple criteria
Integrated with our CRM to easily show what companies already exist
Nice Chrome plugin for additional insight

I'd like to be able to source actual contacts within companies
Contact information with direct dials

Return on Investment

Datanyze has been helpful for finding target accounts
We still rely on other tools for direct contact information within organizations

Alternatives Considered

ZoomInfo

We use both tools as neither has the complete data set that our sales team needs. Datanyze is one of the best for company data points and technologies that a company uses, but we use ZoomInfo and others to get email addresses and phone numbers once we identify our target accounts.

Other Software Used

HubSpot, ZoomInfo, Vidyard

Likelihood to Recommend

Datanyze is great if you just need to find a target account or companies within a B2B sales organization. It is also great to have all of the known data points synced back to CRM. Because there is no direct contact information, you still need to rely on a second tool for finding prospects within those target accounts.

Datanyze is great for sourcing target accounts

Overall Satisfaction with Datanyze