Essential for teams focusing on Account-Based Strategy!
January 20, 2017

Essential for teams focusing on Account-Based Strategy!

Kyle Husni | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with DiscoverOrg

DiscoverOrg is currently being used primarily by our sales and marketing organization to help with identifying key contacts and information about potential customers and even further scoping our current customer. It not only bridges the gap on an employee basis but also alerts us on upcoming projects and spending trends amongst industries.
  • Great profiling of employees, their responsibilities, how they fit into the organizational structure, and the technology that they are involved with.
  • Constantly updating and refreshing information to ensure data is not stale.
  • Helping to understand complex corporate structures when parent companies and subsidiaries are involved, identifying relationships and how to utilize relationships.
  • Great CRM integration to keep sales and marketing members inside of our Salesforce instance while providing the same experience as the standalone site.
  • Depth of international profiles. Things are still being improved after the iProfile acquisition quickly, but not nearly as robust as the US.
  • Better account planning due to project information, IT spending information, and internal technology information.
  • Improved marketing nurture campaign results due to better lead profile with more robust data.
  • Improved connect rates and email response due to better contact.
Usability for both the standalone site and CRM integration are awesome, very simple and very easy for all of our users to understand how to fully leverage the platform quickly. The data refresh and how well researched each piece of information is against a competitor who uses third party sources to verify information is leaps and bound better!
DiscoverOrg is a great fit for almost every sales or marketing organization. Instead of being stale with one-time list purchases, having access to their database and expertise is essential to attack key accounts especially when using an account-based strategy across marketing and sales.

DiscoverOrg (discontinued) Feature Ratings

Advanced search
9
Identification of new leads
10
List quality
10
List upload/download
10
Ideal customer targeting
10
Load time/data access
10
Contact information
9
Company information
10
Industry information
9
Lead qualification process
8
Smart lists and recommendations
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
10
Data hygiene
10
Automatic data refresh
10
Tags
10
Filters and segmentation
10