Essential for teams focusing on Account-Based Strategy!
January 20, 2017
Essential for teams focusing on Account-Based Strategy!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with DiscoverOrg
DiscoverOrg is currently being used primarily by our sales and marketing organization to help with identifying key contacts and information about potential customers and even further scoping our current customer. It not only bridges the gap on an employee basis but also alerts us on upcoming projects and spending trends amongst industries.
Pros
- Great profiling of employees, their responsibilities, how they fit into the organizational structure, and the technology that they are involved with.
- Constantly updating and refreshing information to ensure data is not stale.
- Helping to understand complex corporate structures when parent companies and subsidiaries are involved, identifying relationships and how to utilize relationships.
- Great CRM integration to keep sales and marketing members inside of our Salesforce instance while providing the same experience as the standalone site.
Cons
- Depth of international profiles. Things are still being improved after the iProfile acquisition quickly, but not nearly as robust as the US.
- Better account planning due to project information, IT spending information, and internal technology information.
- Improved marketing nurture campaign results due to better lead profile with more robust data.
- Improved connect rates and email response due to better contact.
Usability for both the standalone site and CRM integration are awesome, very simple and very easy for all of our users to understand how to fully leverage the platform quickly. The data refresh and how well researched each piece of information is against a competitor who uses third party sources to verify information is leaps and bound better!
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