Great recommendations and testing, intuitive UI
February 11, 2022
Great recommendations and testing, intuitive UI
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Dynamic Yield
We use Dynamic Yield’s recommendation algorithms, testing, and audiences to deploy experiences on our platform to help our customers more quickly find the merchants they’re looking for with personalization and recommendations that nudge them into placing orders.
Pros
- The platform itself is very intuitive and easy to use
- Algorithmic performance
- Audiences - lots of flexibility and control
Cons
- Dynamic Yield is excellent for powering recommendations, personalized experiences, testing, and optimizing those experiences across channels including the app and web. Though Dynamic Yield has CDP-like capabilities, it’s not a pure CDP, so I’d recommend using another platform for that. That being said, Dynamic Yield does allow you to onboard data from pretty much any third-party source, as well as push audiences to third-party ESPs and media platforms.
- Recommendation algorithms and strategies
- Optimization and testing capabilities
- Audience manager
- Positive ROI
- Increased Revenue
- Salesforce Marketing Cloud Interaction Studio (formerly Evergage + MyBuys), Kibo Personalization and powered by monetate & Certona
Dynamic Yield was the most robust, flexible, and intuitive option, as well as the best fit for our Single Page Application environment.
Do you think Dynamic Yield delivers good value for the price?
Yes
Are you happy with Dynamic Yield's feature set?
Yes
Did Dynamic Yield live up to sales and marketing promises?
Yes
Did implementation of Dynamic Yield go as expected?
Yes
Would you buy Dynamic Yield again?
Yes
Comments
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