Fantastic Advanced and Dynamic Website Personalization
March 11, 2016

Fantastic Advanced and Dynamic Website Personalization

Melinda Cormier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio

We use Evergage within the marketing department to create dynamic and personalized web experiences for our website visitors. Our goals vary for each campaign, but we aim to increase engagement across our site using targeted messages that are displayed in a variety of places. We're using the Evergage tool for in-line messages that appear within the page content itself, infobars on both the top and bottom of the site, as well as some non-intrusive pop-up style messages. Each campaign can use different message types and messaging so we often use A/B testing within the campaign setup to track performance and engagement. We design each campaign with the user in mind, to provide helpful relevant content, that also promotes additional engagement whether through an online trial, software download, or other content such as white papers, videos and blogs.
  • The user interface is easy to navigate and understand, as well as their campaign setup tools.
  • Their ability to scrape your website to pull relevant items to be used in dynamic campaigns is incredibly helpful and saves a lot of time.
  • Their support team is fantastic. They always provide fast and easy to understand solutions to our problems or questions.
  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
  • We've seen a significant increase in the number of online trial registrations, software downloads, and contact requests since we started using Evergage.
  • Our technical support team has also seen a decrease in the number of repeat questions from our clients because we are providing more relevant training and documentation solutions when the client is searching our site, so they don't need to submit a support ticket as often.
We considered using Marketo's RTP product, but we weren't overly impressed with the user interface, functionality, or level of support that they were willing to provide for new users. As an existing client of Marketo, we thought their solution would be a great addition to the lead database, but it lacked some of the dynamic functionality that we wanted, which Evergage provided.
Evergage is a great tool for any organization looking to personalize their website visitor experience without replacing their existing web CMS. The tool works along side your existing web content to help promote relevant offers to the right people. Organizations with a lot of content (blogs, white papers, videos, etc.) will probably benefit most from the dynamic campaigns available in Evergage, as it allows you to create campaigns that promote your existing content with a variety of advanced functionality.

Salesforce Marketing Cloud Interaction Studio Support

The support team has always answered our questions fast and with an easy to understand solution. Regardless of how simple or complex our question is, they provide a helpful and clear answer, that solves our issue every time. I frequently refer back to their email responses, as the insight they provide, specifically for advanced dynamic campaigns, is something we use repeatedly.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
As a relatively new user to Evergage, we needed the help of the support team for a variety of questions. Some of them were simple, others required a more in depth explanation or even a web conference to screen share and walk us through the steps. In any situation, having access to the support team has been incredibly beneficial.
Every time we request support, it's exceptional! There hasn't been a time where our questions went unanswered. Even with the most complex scenarios we ask about, their support team provides a solution.