Good optimization and a flexible platform, with good support.
March 11, 2016
Good optimization and a flexible platform, with good support.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Evergage Free,Evergage Pro
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
Evergage lets us try out different messaging to see which ones are most effective with our audience and visitors. We can run various combinations of campaigns, with different options and target them to audiences with different attributes. All of this helps us find the optimal messaging and so increases our conversions.
- The platform is very flexible in terms of types of campaigns, types of targeting etc
- The company offers good support.
- There is certainly a learning curve in getting up to speed in using the platform, that's partly because it is fairly flexible, but also because the UI has not been super intuitive. It has certainly improved and they have added lots of use cases and improved the help area, plus support and account managers are responsive.
- It has certainly given us good insights and helped identify the optimum campaigns (as usual these are not always what you expect - which is the whole point of using a platform like this to be able to try out different options). We don't have a specific ROI.
It's a few years ago that we selected it.
At the time it appeared to offer the most flexibility at a doable price.
And overall we've been happy with working with the Evergage team.
At the time it appeared to offer the most flexibility at a doable price.
And overall we've been happy with working with the Evergage team.