Item: EZ Texting
Rating: 8
Author: Libby Kaler

Overall Satisfaction with EZ Texting

Use Cases and Deployment Scope

I manage marketing campaigns and projects throughout multiple companies within my organization. Currently, Ez Texting is being used for a franchise restaurant that we operate. Typically, we use the service on a weekly basis and its use varies. We sometimes send out offers and coupon codes to our subscribers or information regarding online ordering or fundraising opportunities. We have found the platform to be a great way to reach our customers and leverage our unique menu offerings. For the most part, the website is user friendly and our delivery rate is good. I feel like the reporting features could be improved.

Pros and Cons

Pros

I like the different campaigns feature. It offers a variety of ways to implement our TMM strategy.
The customer services representatives are very knowledgeable and friendly.
Flexible plans and credits really go a long way!

Cons

The reporting features are lacking for sure. The reports are only available to download in Excel format. Most of the time the info is blank when I open the document.
I don't like that I have to schedule an appointment with my rep when I have a question or issue. I would like to be able to call them when I need them. However, they can be available for same or next day appointments sometimes.
I'd like to see some innovation from Ez Texting and shared success stories from other users on how they were able to use the platform.

Return on Investment

In just six months we have created a subscriber base of 500+ customers and growing. These are customers that we can consider our loyal "fan base." We can target them directly and efficiently as often as we see suitable for any of our marketing campaigns.
Very affordable marketing investment!
Measuring specific campaign ROI is a challenge due to the lacking in reporting features.

Alternatives Considered

Constant Contact

We have evaluated email products like Constant Contact. We are currently seeking a product that can do both email and texting. We chose EZ Texting based on customer service and price.

Other Software Used

Revel iPad POS Systems, Adobe Advertising Cloud

Likelihood to Recommend

Restaurant, food service, or retail for sure to share offers and rewards to their subscribers. Professional or medical services such as dental, Dr.'s offices or even utility companies to remind customers of nearing appointments or payment dates. Staffing agencies to send out info regarding job postings to their clients. Schools and daycares to reach parents faster and more efficiently regarding upcoming school activities, closures, or alerts. I could even see government agencies utilizing Ez Texting to send out alerts. I'm not quite certain of an industry where it would be less appropriate.

Comments

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Alixandria Baugh
(Vendor Representative) commented 6 years ago
Hello Libby! Thank you for taking the time to share your experience with EZ Texting! We love hearing about the areas of the account that are meeting your expectations and we hope to improve the areas that are causing you frustration. Thank you for the feedback!

Ez Texting from a Marketer's Perspective in the food industry