Facebook Pages Manager and its quirks
January 15, 2020

Facebook Pages Manager and its quirks

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook Pages Manager

We assist clients in creating Facebook pages and Facebook Ads. For the last 1 year, almost every 3 months, Facebook pushes out new updates to the management platform. These updates are usually not fully tested before implementation. When these updates happen, tons of bugs present themselves. Hence, that's where we earn our keep with our clients. We do trial and error tests to figure out the issue and resolve them for our clients.
  • Easy reach to a certain segment of the market.
  • Easy design implementation.
  • Update implementation (tends to break back end).
  • Contact phone number for assistance/help.
4 - We assist clients in maintaining their Facebook Pages and Ad accounts. We research and appeal to any issues that arise when creating pages and ads. We assist clients in editing their website and pages to be compliant with Facebook Advertising Guidelines.
  • By helping our clients understand the quirks of Facebook, we have increased ROI by 70%. Our clients appreciate the insight and advice we have given them about managing their Facebook Pages.
  • Through word of mouth, on average we acquire 1-2 new clients per month. Considering that we are a niche firm, the returns are amazing.
It's not about why we selected Facebook Pages Manager, but more out of necessity. Facebook is one of the biggest, if not the biggest social media following. To miss out on such an opportunity would be possible. Previously, we tested out on Twitter and Snapchat but both services are not as robust as Facebook. Facebook has more features and capabilities vs the rest. And if only Facebook fixes their bug issue with every update, it would be a great product to work with.
Depending on the business you intend to advertise, Facebook has rather strict rules. No adult content, no weight loss, no gambling, no adult dating type of websites/business. And recently, celebrities are also a no go. So if your website is about anything of the above, I wouldn't recommend creating a Facebook page. Your posts will most likely be unapproved if it's linked to articles on your website.

Meta Business Manager Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
9
Sentiment analysis
7
Broad channel coverage
8
Content planning and scheduling
9
Audience targeting
10
Content optimization
8
Workflow management
7
Automated routing and prioritization
8
Customer interaction histories
8
Bulk actions
8
Lead generation
9
Content marketing
9
Paid media management
9
Campaigns and promotions
9
Facebook
8
Instagram
8
Campaign success analytics
9
Real-time tracking
7
Competitor analysis
8
Role-based user permissions & privileges
6
Mobile access
7