Leveraging Folloze to Scale ABM Motions and Internal Enablement.
July 26, 2022

Leveraging Folloze to Scale ABM Motions and Internal Enablement.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Folloze

ABM 1:1 account hubs, internal resource centers, a 1:few industry-focused microsites, and post-event follow-ups. Folloze has enabled us to scale our 1:1 account hubs and provides a slick, visually appealing information center for our customers to visit with content particular to their use case. Added bonus is that sites can be secured via password or two-factor authentication. CSMs and Sales reps are huge fans.
  • Content Center.
  • Ability to duplicate boards.
  • Templates.
  • Image gallery that isn't an upcharge.
  • Ability to open Google files without setting to "preview" for the document.
  • More dynamic work areas vs. being married to a single template w/out an upcharge.
  • Number of meetings booked has increased.
  • Education for expansion into other LOBs.
  • Deal acceleration.
  • Wow factor customer experience.
  • internal enablement.
Having been a super user of Folloze for the past 3+ years, I am quite comfortable working in the instance and training others to use the system as well. It is quite easy to create 1:1, 1:few, and internal experiences without a huge amount of training involved.
Liza has been my CSM and she is great to work with and knowledgeable about the product.
More intuitive user experience, price point, and CSM options aligned to our budget.

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Folloze is fantastic for scaling 1:1 ABM motions. Account hubs or resource centers can be easily created. It is a very intuitive system, and onboarding users is quite easy compared to other platforms. The fact that you can embed Marketo forms within Folloze and gate either an entire board or a specific piece of content is especially helpful for data capture.