Folloze honest review
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Overview
What is Folloze?
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…
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Folloze
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Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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See Folloze in Action
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Folloze?
Folloze states their mission is to empower B2B marketing teams looking to respond to a new generation of B2B buyers through their Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, personalized to their own individual customer journey.
Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.
Folloze Features
- Supported: ABM
- Supported: Channel marketing
- Supported: Demand Generation
- Supported: Folloze live events
- Supported: Sales Orchestration
- Supported: 6sense solution
Folloze Screenshots
Folloze Videos
Folloze Integrations
- Benchmark Email
- Yesware
- Marketo Sales Connect
- Outreach
- Constant Contact
- Marketo
- Demand Base
- Act On
- HubSpot
- Salesforce Classic(SML)
- Mail Chimp
- Salesforce Lightning/Pardot (HML)
- Salesloft Cadence
- Eloqua
- ExactTarget
- Pardot Classic (PML)
- Dynamics CRM
Folloze Competitors
Folloze Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Countries | United States |
| Supported Languages | English |
Folloze Downloadables
- Introducing ‘The Folloze Personalization Blueprint’ – A Guide to Delivering ABM at Sacale and Architecting Success Across Every Phase of the Customer Lifecycle.
- This report produced in partnership with The Demand Gen Report will explore B2B marketers’ outlook in the wake of COVID-19, revealing marketing teams’ greatest challenges. Additionally, the report will discuss the many roles of modern marketing teams are playing across the buyer journey, underscoring the importance of agile execution and alignment between sales and marketing.
- In a digital-first marketplace, the buyer experience is now a strategic driver of growth and has elevated the role of frontline marketing teams. But, are marketers ready to execute against their new mandate? Learn more and download a free copy of this report.
Frequently Asked Questions
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.
Reviewers rate Support Rating highest, with a score of 8.5.
The most common users of Folloze are from Enterprises (1,001+ employees).
Folloze Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 100% |
Comparisons
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Reviews and Ratings
(69)Attribute Ratings
Reviews
(1-24 of 24)Companies can't remove reviews or game the system. Here's why
November 07, 2023
No-Code Personalized Marketing Experiences.
Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality.
- MURAL and Blogger
Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to seamlessly work with our other programs.
We have not used other products quite like Folloze.
December 24, 2022
Customize your marketing journeys, the easy way.
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
December 24, 2022
Folloze accelerates any Sales and Marketing efforts.
- 6sense, Demandbase and Mutiny
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.
December 24, 2022
Marketing Support and Growth Partner!
Folloze is more user-friendly!!
December 23, 2022
Game-changer for ABM
Cannot comment as I was not part of the ultimate decisionmaking process.
December 22, 2022
Best tool for ABM
We needed to solve our KPI and track our ABM deliverables, Folloze was perfect tool for that.
December 22, 2022
Folloze is the best engagement solution
- Uberflip and PathFactory
Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page experience. It allows you to provide context and a story along with the content itself. When paired with their personalization, Folloze is the clear choice.
December 21, 2022
Simple and Quick to Get Going
In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater costs, and were not as targeted at what we wanted to accomplish.
December 21, 2022
Folloze is an easy and great tool for marketers everywhere!
December 15, 2022
Great for scalability with smaller teams.
Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution.
December 15, 2022
Easy and flexible landing page tool
Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or unbounce, building the pages is extremely fast, and having that extra data integration was key for us, as that kind of granular user information isn't available with the other tools.
December 15, 2022
Quick and easy customizable landing pages
We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM.
December 15, 2022
Folloze Enables ABM at Scale
December 15, 2022
A Tale of Folloze
We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank you, folloze, can't wait to use the features.
December 15, 2022
"Folloze" the leader for your best microsite experience!
PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.
December 15, 2022
Folloze is a great partner.
Folloze has a great account management team!
September 26, 2022
Folloze for 1:1 ABM Marketing.
Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department.
September 16, 2022
Best of the Best - I love Folloze
I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before.
September 16, 2022
Great customer engagement with Folloze
we used kapost back at my old company and it was very well perceived for content sharing internally in teams and all of marketing had access to it.
May 30, 2022
Folloze for the win
N/A- I was not a part of the selection process for Folloze so I cannot answer this.
May 25, 2022
Folloze & 6Sense a Great Match
We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a continuous resource of PDFs. Folloze had a more customizable interface.