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Folloze

Folloze

Overview

What is Folloze?

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…

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Learn from top reviewers

Top account-based marketing tool available today.

Rating: 7 out of 10
January 24, 2025
IncentivizedVetted ReviewVerified User
Folloze helps send mass messages, set schedules, and send text messages. It is best for everyday marketers. It makes it easier to connect to other systems and has good custome...
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Riaz Raza
Director - Engineering
Senior Director of Engineering
AppVerticals
Folloze6 years of experience

Folloze provides both no-code landing page builder and campaign builder in single one solution

Rating: 8 out of 10
December 28, 2024
IncentivizedVetted ReviewVerified User
Tracking user involvement and maintaining consistency across all pages and improving strategy, all of these depend on this single solution. And using Folloze I can create inte...
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Alex Trostenec
Manager - Information Technology
Product Manager
Itransition
Folloze4 years of experience

Folloze has proved to be an excellent tool for enhancing consumer relationships

Rating: 9 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
Using Folloze and the tools it provided, we were able to produce marketing and email campaigns and tailored landing sites rapidly. This removes the requirement for previously ...
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Mahendra Pandey
Employee - Information Technology
Web Developer
Depex Technologies
Folloze3 years of experience

Folloze accelerates any Sales and Marketing efforts.

Rating: 9 out of 10
November 8, 2024
IncentivizedVetted ReviewVerified User
Folloze helps us have better visibility into engagement with our wealth of marketing content. We can quickly generate a marketing board with pieces from our content library an...
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Verified user
Contributor
Folloze1 year of experience

Folloze is a great platform with a very helpful support team.

Rating: 8 out of 10
October 15, 2024
IncentivizedVetted ReviewVerified User
Folloze lets users quickly schedule messages, regulate information availability, and create email campaigns. Overall, this platform is the best fit for account-based marketing...
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Kirthik Raja
Executive - Marketing
Digital Marketing Executive
Exemplifi
Folloze4 years of experience
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Pricing

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Folloze

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Folloze Impact Dashboard Walkthrough

tourial.folloze.com

Recording: Personalization at Scale with Folloze

www.folloze.com

See Folloze in Action

Tourial
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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 7.7

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.4
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7.4
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.1
Avg 7.6

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.6
Avg 8.2
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Product Details

What is Folloze?

Folloze is a digital experience platform that enables B2B marketing and sales teams to deliver personalized buyer experiences throughout the entire customer journey. The platform is used by frontline marketers to create engaging, data-driven digital destinations that meet buyers at every touchpoint with relevant content tailored to their specific needs.


Folloze supports multiple use cases across the buyer journey, including ABX Campaigns, Website Engagement, Sales Development, Event Activation, and Digital Sales Rooms. The platform's progressive identity model combines cookies, forms, and integrations with platforms like 6sense to identify both known and unknown visitors. Key differentiators include a no-code experience builder, comprehensive first-party data analytics, multi-touchpoint capabilities, and AI-driven content recommendations.


Folloze helps companies to increase personalized account coverage, improve engagement metrics and pipeline growth.


Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.

Folloze Features

Intent Data Features

  • Supported: Downstream intent signals
  • Supported: Account identification

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation

Engagement Features

  • Supported: Personalization
  • Supported: Engagement data tracking

Additional Features

  • Supported: ABM/ABX Campaigns
  • Supported: B2B Personalization
  • Supported: Demand Generation
  • Supported: Demandbase integration
  • Supported: Content Personalization
  • Supported: 6sense solution

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions. Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks. Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages. B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination. Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.Screenshot of Folloze's B2B marketing and sales orchestration plays. Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

Folloze Videos

Watch New AI-powered dashboard unlocks the full potential of sales and marketing efforts; its industry-first Account Engagement Score offers B2B marketers deeper insights.

Watch This new content AI solution enables all marketers to create impact at every digital touch point, accelerating pipeline and revenue. Enhancing the latest release of Folloze Buyer Experience 3.0 that unlocked the ability to create digital experiences across the journey, this new release adds a critical layer of first-party intelligence and insights and the ability to scale personalization to move opportunities through to closed opps.

Watch Watch our live demonstration of Folloze, the no-code buyer experience platform, focusing on its personalization features. Account Executive, Luke Rafferty explains the challenges of personalization, the importance of it in the modern buyer's journey, and how Folloze supports businesses in delivering personalized experiences. Stay until the end for a Q&A on common questions surrounding personalization at scale.

Watch Marlowe Fenne, ABM Senior Manager at FireEye with Randy Brasche, VP Marketing at Folloze provide advice on how frontline marketers can become the digital architects of data-driven and personalized buyer experiences.

Watch An overview of the Folloze Buyer Experience platform, including specific use cases that support each stage of the buyer journey

Watch An overview of Folloze Live Events, a brand new way for frontline marketers to execute targeted virtual events, with no technical support or expertise required

Folloze Integrations

Folloze Competitors

Folloze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish

Folloze Downloadables

Frequently Asked Questions

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.

Uberflip, PathFactory, and Hushly are common alternatives for Folloze.

Reviewers rate Personalization highest, with a score of 8.1.

The most common users of Folloze are from Enterprises (1,001+ employees).

Folloze Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)100%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 26)

Folloze accelerates any Sales and Marketing efforts.

Rating: 9 out of 10
Incentivized
November 08, 2024
Verified User
Contributor in Marketing
Computer Software Company, 201-500 employees
Vetted Review
Verified User
Folloze
1 year of experience
Alternatives Considered
Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use Folloze alongside Marketing.

Folloze gives the competitive advantage

Rating: 7 out of 10
July 24, 2024
AD
Arpit Dave
Manager - CRM & Marketing Automation
SentinelOne (Computer Software, 201-500 employees)
Vetted Review
Verified User
Folloze
8 years of experience
View profile
Alternatives Considered
Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
The set of features offered in Folloze enables clear view of leads and email engagements
The analytics module provides greater insights over email campaigns


Customize your marketing journeys, the easy way.

Rating: 9 out of 10
Incentivized
December 24, 2022
AE
Aaron Evans
Digital Marketing Manager
Kantata (Computer Software, 201-500 employees)
Vetted Review
Verified User
Folloze
1 year of experience
View profile
Alternatives Considered
Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory.
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