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A Powerful Marketing Automation Tool
July 27, 2019

A Powerful Marketing Automation Tool

Leonardo Wolff | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Gist

We use GIST for most of our marketing automation needs and customer interaction. It's also very good for behavioral retargeting and to develop a knowledge base that can be used by customers. The messenger feature is also very powerful, and you can use it to nudge users in the appropriate pages. We really like this tool.
  • Email automation.
  • Site automation.
  • Bots.
  • Large knowledge-base.
  • They could implement the visual workflow builder for emails.
  • Improved the email design within the editor.
  • Allow LTD users to use workflows.
  • Helped us to reduce customer requests with the knowledge-base.
  • Better on boarding.
  • Better tracking of the customer behavior.
I think GIST can replace Active Campaign fully. They don't serve the same purpose, but for a marketing agency like us, GIST is very useful and I don't miss Active Campaign.
Pros:

We started to use Gist a couple of years ago when they used to be called ConvertFox. When they started the tool it was possible to notice some hiccups, but the team started to upgrade it, and release a lot of new features. Today, Gist is a super powerful tool, with things like:

Email automation.
Large knowledge base.
Bots.
Site automation.
Powerful automation based on visitor action.
Broadcasts, drip campaigns, behavioral email marketing and way more.

The email deliverability rates now are also pretty high and are our go-to tool for our main website.

Get it, worth every dollar!