Great email marketing software for any small website owner
January 22, 2020

Great email marketing software for any small website owner

James Thomas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Gist

I'm personally using gist for my small WordPress website. I'm a one-man band and required an integrated marketing automation tool to welcome any new visitors to my website. I use it across my whole website and I personally control and run it by myself. It basically simplifies the initial welcome step in my business and assists me in targeting my potential customers. The
best part about Gist is that it is scaleable. As my small website grows, I can
scale with the number of contacts in the database, and at the same time have
access to all their advanced features.
  • Customer support.
  • Marketing automation.
  • Interface may look a little dated compared to the competition.
  • Time - It simply saves me a lot of time.
  • Even someone old like me can use it easily after a bit of help.
I looked at ActiveCampaign and it was great software and has great reviews, but the simple fact is that it just costs so much compared to Gist. I was originally looking at the former, but in the end, Gist won me over. While I was trialing the software of Gist, I must say their customer support really did help along the way with my silly questions.
For any small business such as my own website, I think Gist fits in perfectly. For smaller to medium-sized businesses, there's a lot of software to choose from, but for the value for money and the features Gist provides, it was too hard to not consider it after reading many reviews previously. If you're trying to build an email list, I think it's perfect and you can add triggers to engage your contacts based on their interactivity with your website. It would probably be less suitable to the large corporations however due to the lack of integrations with corporate software.