Item: Gong
Rating: 8
Author: Mary Bruder

Overall Satisfaction with Gong

Use Cases and Deployment Scope

Gong is great to record your calls and review them later. We use Gong to record all our sales calls, with prospects and customers. With the tool, we can review calls and find key items that were missed, or recap calls without having to rely on memory. The transcript functionality helps you find key words/scenarios

Pros and Cons

Pros

Records meetings using an automatic link
Transcribes videos
Allows for different playback options

Cons

When you log into your Gong account, it automatically takes you to a page that I find is not necessary. I then have to find the correct page to search for calls
It auto-populates what I am typing but is usually incorrect
May take a while for the recording to be available

Return on Investment

Positive - allowed to review calls and find key points to focus on. Save time instead of having to review notes
Positive - allowed to share recordings and notifying when the call has been reviewed. This means you can follow up in a timely matter
Positive - Allows for managers to provide feedback

Usability

I do not use Gong.io's insight functionality. I mostly use it to review calls

Relevant and Accurate Insights

Gong offers AI summaries of the calls you have recorded. These summaries can be very useful for when trying to pick out key parts of the call or specific action items. Gong also provides an AI generated next steps which is great as you don't have to skim the transcripts for those specific steps

Market Trends

By using Gong to record my calls and then analyze them you can pick up on different trends within the market. While I personally have not used the AI feature to see specific trends from call to call, I can believe that this would be a helpful feature. It will be interesting to see what the AI can pick up when it comes to trends in the market.

Alternatives Considered

Outreach

Currently we use Outreach for all our outbounding. The tool allows us to create email sequences, set up meetings and helps with customer profile when prospecting. We will be switching from Outreach to Gong next week and I am excited to see what the capabilities are to help with outbounding.

Key Insights

Do you think Gong delivers good value for the price?

Not sure

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Gong go as expected?

Would you buy Gong again?

Yes

Other Software Used

Outreach, ZoomInfo Sales, Salesforce Lightning Platform

Likelihood to Recommend

Gong is great for:
- Reviewing different calls, whether it is a discovery call, demo, follow-up, technical conversation or syncs with key stakeholders
- To easily map out the different sections in the call like: Pricing, competitor, next steps, etc
- Share recordings with customers or prospects. You can put a time limit for how long the recording will be available

Comments

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Gong - The Sales Persons Helpful Assistant