Great Ads Platform works great for my business Provides ROAS
April 23, 2025

Great Ads Platform works great for my business Provides ROAS

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads

Google Ads is our primary lead generation tool for us, users Google for a solution to their problem and they find our product. In our market it very difficult to find our buyers and Google Ads provides coverage for us to be able meet our business needs. The additional tools in Google Ads also provides with information on our marketplace, intent data, search history and other metrics that help us to understand our marketplace and customers. Overall without it lead generation would not be easy for us.

Pros

  • Keyword Research
  • Ad copy
  • Bidding types
  • Locations to target ads
  • Budgeting
  • Campaign metrics
  • Lead Conversions
  • Data
  • User tracking

Cons

  • B2B only targeting would be great
  • More information on target audiences
  • Sector targeting
  • More information on who is clicking on ads
  • ROAS Return on Ad Spend
  • Lead Generation / Conversions
  • Metrics and Tracking
  • Reporting and Lead Information
Its a complex tool and they make it easy to use, you get get up and running very quickly, but its the more advanced features and understanding all the small details to optimise your campaigns in Google Ads. I would recommend using a Google Ads Rep or using an external agency is you are starting out.
Google Ads is one of the more advanced tools, all the above tools listed are great and provide very advanced features for advertising on those platforms. Usually a business would use multiple tools. Google Ads is great as it is very fined and established so you know what you are getting and how to deploy ads.

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Microsoft Advertising, Semrush, PostHog, LinkedIn Marketing Solutions, LinkedIn Sales Navigator, Meta Business Manager, Capterra, Buyer Discovery by Gartner Digital Markets, Apollo.io, Intuit Mailchimp, Mailchimp Transactional Email (mandrill), Figma, Secure Redact, Google Analytics, Google Search Console
I would recommend it to anyone who is in B2B or B2C or both. Specifically thought, it depends upon your product and if it is suited for Google Ads as a method of lead generation or awareness generation. It might not be very suitable for higher ticket items where the purchase journey is a lot more complex where a need and solution is not easily communicated to a user. Overall Google provides a lot of information and it is easy to determine if Google Ads would be a google solution for lead generation for your business.

Google Ads Feature Ratings

Ad Auctions
9.0
Keyword search
10
Ad bidding
8
Ad Campaigns
7.7
Ad campaign creation
8
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
6
Sequence targeting
6
Contextual advertising
8
Ad management
10
Ad Reporting & Analytics
8.4
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
8
Ad attribution reporting
7
Ad forecasting and optimization
7

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