From clicks to conversions everything is easier with Google Ads
September 18, 2025

From clicks to conversions everything is easier with Google Ads

irfan shaik | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads

Targeting local or specific audience based on the location,demographic and devices has been made easier now with Google Ads. We can show ads to the people who has visited to our site or visited in the past and push them to make the lead successful. Considering the scope of the Google Ads its always depends on the size , resource, product type and maturity of the business. In our organization we have used Google Ads for brand awareness and cross channel integration by using youtube video ads display network to reach wider audience. In cross-channel, we are integrating with offline channels, which means stores and tracking the store traffic on a real-time basis. Also, we use Google Analytics when integrated with Google Ads, which helps us to track the behaviour of store visits to unify the measurement and focus on scaling the capital.

Pros

  • Measurability and control
  • Flexible Targeting and segmentation
  • extensive Intent search traffic
  • Support Multiple formats of ad formats and multiple channels to integrate

Cons

  • Account ad suspension are very common without specifying which policy we have violated they perform the ad suspension even after the advertiser fixes the issue re-approval is delayed which is biggest pain point
  • Cost and transparency issue Rising cost of clicks with the competitive keywords for smaller business have very high CPC's or low ROI
  • We can observe the transparency issues which means its hard to see where exactly your ads are being shown especially on the display network unless you explicitly check them in regular intervals you may endup still paying for them
  • Geographic targeting sometimes feels like clunky or limited
  • Revenue Growth Google Ads can scale revenue significantly when there is a huge demand when there is an increases in transactions and revenue and often multiple times spend.
  • Google Ads tends to deliver leads when well targeted. High close rates helps amplify ROI especially in service business
  • Reduction in CPC and CPA with better keyword sets bid and strategies and optimized account structure. This increases ROI because you are paying less for each conversion.
Google Ads have smart/Automated Bidding strategy where it uses features like Maximise conversions, Target CPA, Target ROAS, Maximise conversion value Google has a special feature where it uses machine learning to adjust bids at auction-time based on signals like device,location, time etc. Variety of formats search text ads, video ads, Shopping ads etc helps match different audience types and match different goals. Also it has great feature like ability to show ads only at certain times of the day, days of the week on certain devices Also adjust bids by device /location to favor the best performing ones.
Audience demographic reach is more when compared to the Microsoft Advertising. Google has massive reach and high search volume. It has a very great ecosystem and ad formats which means it supports multiple systems and has various tools integration google analytics helps track optimise and analyse the targeted audience. More frequent feature releases compare to Microsoft Advertising. Google have the capacity to optimise good landing pages higher CPC's can be more profitable while microsoft dont support with much features like large volumes and scalability

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Google Ads works great especially using display, youtube videos to build brand awareness while search captures were kept intent if we have new products that are being launched with video and audio and this will help brand awareness to be build and this way search captures more traffic. In realtime as well if your product or services address an urgent need Google Ads can capture that intent very well and can increase the traffic based on the suggestions shared. Google Ads is considered less aprropriate when your website is slow not mobile friendly and the landing page will not align with what an ad promises a lot of ads spend can be wasted if you dont have good tracking and this will end up in a situation where you dont known which keyword/ad creative are working. Health finance and legal have strict policies where an ad shown which is irrelevant can lead to ads suspension and policy violation

Google Ads Feature Ratings

Ad Auctions
9.0
Keyword search
10
Ad bidding
8
Ad Campaigns
9.4
Ad campaign creation
9
Ad deployment
9
Display advertising
9
Ad display and retargeting segmentation
10
Sequence targeting
9
Contextual advertising
9
Social advertising
10
Ad management
10
Ad Reporting & Analytics
9.6
Ad dashboards
10
Ad performance reports
9
Ad conversion tracking
10
Ad attribution reporting
10
Ad forecasting and optimization
9

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