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Great for Marketers, But has a Confusing Layout
June 21, 2019

Great for Marketers, But has a Confusing Layout

Todd Dodge | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

Google Ads (formerly Adwords) is great for advertising your business and tracking the results fo your campaigns and setting up the automated bidding process, so you are not constantly monitoring and changing the bidding and budgets, and tracking the results is laid out for you in the overview, but you can fine-tune and see the details of each campaign and ad as well.
  • Advertising.
  • Budgeting.
  • User-friendly.
  • Layout.
  • Simplification.
  • High cost.
  • Training.
  • Cost to outsource.
Google Ads is great in comparison to other search engine advertising, as most of the world uses google, so campaigning on other search engines isn't as useful or as high of an ROI, and other search engines don't display as relevant results, causing a loss in potential income and increase in costs.
Google Ads is great for monitoring your advertisements and campaigns, and allows for business owners to do it themselves and not have to hire an outside advertising agency or marketing manager to do so, though it can be a little daunting at first with its overwhelming amount of features, tabs, settings, and rules, so it can put off a lot of people if they try to tackle it themselves.