Google Ads = ROAS
May 17, 2022

Google Ads = ROAS

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers the potential to reach new users, retarget existing ones, and overall drive sales that we otherwise could have or would have missed out on. The best part of the platform is the ROAS, as clicks are usually pretty cheap for very good returns
  • Reaching new customers
  • Easy to use platform
  • Good ROAS
  • You can only have one draft campaign at a time
  • Certain functions are hard to find (setting monthly budget)
  • The recommendations can be better, ie keyword suggestions are not always relevant
  • Easy to use platform
  • Powerful & specific targeting
  • Reporting
  • Good ROAS
  • Traffic increases
  • Lifetime Value
Google Ads can be more useful than LinkedIn & Facebook Ads because it is reaching a larger pool of users. Both platforms have even better/more targeting options, but they limit the amount of reach you will receive. Google Ads catches users at the top of the sales funnel.

Do you think Google Ads delivers good value for the price?


Are you happy with Google Ads's feature set?


Did Google Ads live up to sales and marketing promises?


Did implementation of Google Ads go as expected?


Would you buy Google Ads again?


LinkedIn Marketing Solutions, Meta for Business (formerly Facebook for Business), Moz Pro, SpyFu, Semrush
Google Ads are great for companies looking to drive traffic, sales, etc that have the budget to bid on certain keywords. The platform can give small to medium size companies a chance against larger ones. One scenario where Ads may not work is for smaller businesses who don't have the budget to bid on certain keywords because the CPC is too expensive.

Using Google Ads (formerly AdWords)

2 - Two people total use Google Ads within our company. I oversee several geographies, and am part of our ecommerce team. I represent the website, marketing, ecommerce, and several other teams.
2 - The skills required can be achieved via Google certification + experience. There are some things that need to be learned firsthand
  • ROAS
  • Reach
  • Revenue generation
  • Adding prices to ads
  • Increasing revenue for low traffic sites
  • Driving traffic to new products
Google Ads has been a relatively inexpensive platform with good results for us