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Google Ads is Complicated and Has Zero ROI
March 03, 2022

Google Ads is Complicated and Has Zero ROI

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

We use it to market events and fund-raising functions. We need more attendees to business events and we need to raise funds. We use Google Ads to get the awareness of our company! It's difficult to get attendees to live events after Covid 19. We also use the keyword planner tool to research keywords to use in designing websites for ourselves and others.
  • Keyword Planner.
  • Demographic Targeting.
  • Location Targeting.
  • Budgeting and lack of controlling and stopping the amount spent.
  • It's very challenging to create display ads.
  • It's very difficult to use Ad groups.
  • If it was easier to create ads more people would use it.
  • Keyword Planner.
  • Demographics Research with Keywords.
  • Minimal if any impact on my ROI.
  • I have not seen an uptick in sales or conversions.
  • Meta for Business (formerly Facebook for Business)
Neither platform seems to perform in my opinion. Google Ads is much more complicated while Facebook Ads are simpler to implement and run. No positive ROI on either though!

Do you think Google Ads delivers good value for the price?

No

Are you happy with Google Ads's feature set?

No

Did Google Ads live up to sales and marketing promises?

No

Did implementation of Google Ads go as expected?

No

Would you buy Google Ads again?

No

Facebook Business Manager (formerly Pages Manager), Google Search Console, Hootsuite, Constant Contact, Evernote, Canva
It's a great tool for Keyword Research using Keyword Planner but now you can only use Keyword Planner with exact numbers if you are running a campaign. Google Ads is really good for YouTube ads.

Using Google Ads (formerly AdWords)

In my experience, it's very difficult to implement campaigns and they do not control the budget that you set. They keep charging you beyond your budget set!
ProsCons
None
Do not like to use
Unnecessarily complex
Difficult to use
Requires technical support
Not well integrated
Inconsistent
Slow to learn
Cumbersome
Feel nervous using
Lots to learn
  • Keyword Planner.
  • The ad platform itself especially Ad Groups.