Overall Satisfaction with Google Analytics
I use Google Analytics for multiple clients in a variety of branches and of different sizes, from big to small. As I work as an AdWords consultant, our main purpose of using it is to measure ROI for paid search campaigns. But of course, implementations reach beyond that.
- Event Tracking
- Measure AdWords ROI (on all levels)
- Easy to implement
- Cross Domain Tracking
- It sometimes need a lot of human resources to set up, and to interpret reports
- It almost always gives an enhanced ability to interpret results
We haven´t really worked with so many other products. But looked at quite a few, and they can never compare when it comes to the balance between price and features.