Analytics for a better AdWords ROI
Updated January 02, 2015

Analytics for a better AdWords ROI

David Stockelberg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

I use Google Analytics for multiple clients in a variety of branches and of different sizes, from big to small. As I work as an AdWords consultant, our main purpose of using it is to measure ROI for paid search campaigns. But of course, implementations reach beyond that.
  • Event Tracking
  • Measure AdWords ROI (on all levels)
  • Easy to implement
  • Cross Domain Tracking
  • It sometimes need a lot of human resources to set up, and to interpret reports
  • It almost always gives an enhanced ability to interpret results
We haven´t really worked with so many other products. But looked at quite a few, and they can never compare when it comes to the balance between price and features.
It just keeps getting better!
Google Analytics can be tricky to set up when you have multiple websites that you send visitors between (i.e. cross domain tracking).

Great improvements have been done when it comes to attribution modelling last year, but the need for improvement is still there.

If your client/boss has no or very little knowledge of how GA cookies and attribution work - be sure to be very clear when explaining that and how to interpret results.