7 out of 10 Digital Marketing Managers choose Google Analytics
Updated February 04, 2015

7 out of 10 Digital Marketing Managers choose Google Analytics

Michael Baker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Used mainly by marketing, but some aspects used by our web tech team. We evaluate our email sends, our CPC programs, our social media, and our display campaigns...along with website performance in general.
  • Great for tagging links
  • Good for monitoring traffic flow through website
  • Good for tracking goals, events and conversions
  • Ecommerce tracking presents some challenges
  • Not easy to track to our Pinterest and Facebook sites
  • "Not provided" is a horrible change!
  • Better site usability
  • Better insight into online ad spend vs performance
We tested Webtrends and purchased Omniture (which we used for 2 years). Webtrends wasn't a good fit overall. Omniture was too cumbersome and expensive. The support was HORRIBLE and for a paid product it lacked some basic, no-brainer features.
For most SMB's I would definitely recommend Google Analytics. If a business sells a lot of 'complex' products with many attributes, then Omniture may be a better solution.

Using Google Analytics

25 - Marketing, ecommerce, web technology, usability
4 - 3 from our web tech team and one from marketing. Web tech team uses coding knowledge and Google Tag Manager as well.
  • Online marketing tracking
  • Email tracking
  • Website usability
  • So far, nothing out of the ordinary or that we didn't expect
  • Universal Google analytics should help us better understand cross device usage
Good product overall. Free. We've spent a lot of time configuring everything properly, so there would have to be a very strong reason to switch.

Evaluating Google Analytics and Competitors

Yes - Omniture
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Vendor Reputation
  • Third-party Reviews
The features and usability were a better fit for our needs.
We were pretty thorough in our evaluation and had several meetings to discuss everything amongst our internal teams. I don't think we'd change anything.

Google Analytics Implementation

Google Analytics Support

Support is non-existent for this product (as well as most Google products).
Slow Resolution
Poor followup
Problems left unsolved
Not kept informed
Escalation required
Difficult to get immediate help
Support doesn't seem to care
Slow Initial Response
Sadly, no. I have never been able to find anyone to answer a real question regarding Google Analytics...even Google people from different departments have no places to send you.

Google Analytics Reliability