#1 with everyone else a distant #2
Anonymous | TrustRadius Reviewer
May 05, 2014

#1 with everyone else a distant #2

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Modules Used

  • Mobila
  • Admob

Overall Satisfaction with Google Analytics

Multi departments, primary focus with Programmatic and secondary used by accounting/finance for revenue recognition, pacing, forecasting
  • Ease of reporting
  • Flexible to customize
  • Accurate forecasting
  • Easier interface to bring data down into Excel, Salesforce, Peoplesoft
  • Allows for an efficient lean operation
  • Presentations are powered quickly with charts
Multi exchange reporting packages do not provide close to the same insights and trust
Reliability, pricing, ease of execution
To be successful in Ad tech, this is a must