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Google Analytics will save your life
July 06, 2017

Google Analytics will save your life

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is being used only by the marketing department to track website traffic. I am on it every day tracking different statistics. It solves the problem we had before I came to this company-- no tracking of any kind. I have used it in previous companies and found it incredibly useful.
  • Gives good statistics for how long people are on your website.
  • Unearths opportunities you may have missed; pages you didn't expect people to be reading but are more so than others.
  • Able to show you the path people are taking on your website.
  • It can be very complex. If you don't have training beforehand you'll be lost.
  • You can become certified but it only lasts a year.
  • I can't say for sure what it's done as far as ROI is concerned because right now it's too soon to tell. But I can say that it's helped us see a lot of issues and opportunities with our website (the main selling place for our software).
The only other tool I've used is Kissmetrics but I have a hard time trusting things that aren't Google since it runs the world.
It is perfect for a marketing department who wants to track website traffic. This is the only scenario where it's used. But it also enables you to set up tracking on other items as well, such as leads that do a specific action on your website and so on. It can also be linked to other applications like HubSpot and Power BI for a more visually pleasing display of results.