Google Analytics Review
Anonymous | TrustRadius Reviewer
July 25, 2017

Google Analytics Review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is available to the entire company, but only certain teams know how to use it. It addresses the business problem of tracking business decisions and knowing where users are going when they visit the website. It is an essential tool when it comes to figuring out what sections of the site are most popular and which sections could use some help.
  • Excellent user experience
  • Great online tutorials to teach people how to use it
  • Customer support that is easy to access
  • Too many bells and whistles - it can get confusing
  • Beta sections are on the site which can also get confusing
  • Too many reports to chose from
  • Allows the company to track usage
  • Provides historical data on previous years' usage
  • Easy user interface which helps keep the data organized
I like Google Analytics better than Adobe Analytics because it has a much better user interface. It is easier to use and is easier to set up reports. While these two can be used hand-in-hand I would prefer only using Google Analytics because I find that it is easier to find the results that I am looking for.
Google Analytics is well suited for tracking how many users are visiting certain areas of the site. It is also well suited for mobile applications and figuring out how many impressions there are. The revenue section under acquisition can be confusing if you are not sure how much money to equate to different decisions.