GA is Tricky at Time but is the best
August 11, 2017

GA is Tricky at Time but is the best

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used by the Marketing Team, Its used to track the major source of traffic to the website which then helps the business to track the website performance and to know where users are going when they visit the website, which forms give us the maximum conversion on the website.
It is an essential tool when it comes to figuring out what sections of the site are most popular, and which sections could use some help.
  • It's free!!
  • We can create goals to track, which forms on the website give us maximum number of leads
  • We can enable tracking on the forms to see where are the maximum drop off and hence modify the fields based upon its popularity
  • We have connected the GA account with Ad words and manage the keywords
  • Set up custom reports and enable the subscription to go to all the stakeholders so that everyone in the business is up to date with the number of leads and traffic coming to the business
  • Track specific information depending on the needs and requirements of the business
  • Easy installation of GA on third party software for a holistic view of User behaviour
  • It requires technical knowledge to create goals, events etc in order to do some custom tracking, and people who have less knowledge can go down the rabbit hole find for information as it is quite overwhelming
  • When the traffic is high the data is not accurate
  • You can become certified easily as its open book and then it lasts only for a year
  • Ease to Integrate as our forms are integrated with a third party software and we can track it easily
  • Campaign URL builder helps us give the right source / medium
Google Analytics is plausible for tracking the number of users visiting the areas of the site. It is also well suited for mobile applications and figuring out how many impressions there are.
It is perfect for our marketing department where we want to track the website traffic as it helps us identify the lead behaviors which in turn helps us convert the prospects to lead and further to customer.
It provides us detailed data which helps us measure the effectiveness of the website (for example, the page, or the form from which we get the maximum conversion, how much time people spend on the website and the website load speed). It less appropriate in giving the right attribution to the visitors for their purchase, as the visitors do not always access the website directly before making a purchase. They generally go to multiple channels before they make a purchase. So its gets hard to give credit to the marketing channel without having a deep understanding.